Spot-Lit Literary Tourism Workshops 2020


Unlock the Potential of the Literary Tourism Sector

  • Three-year literary tourism programme launches across four

Northern European countries

  • €80K fund available to support literary tourism enterprises in

Northern Ireland & counties Cavan and Monaghan

  • Organisations and businesses encouraged to sign up to January

            2020 workshops

Are you an entrepreneur, culture vulture, or community group with an interest in Literary Tourism? 

The untapped potential of literary tourism is the focus of Spot-lit, a new three-year project that aims to grow the literary tourism sector in the Northern Periphery and Arctic region. The new programme will support organisations and businesses in this culturally rich region to grow, collaborate and better engage audiences together.


Spot-lit workshops are open to small businesses (including sole traders), social enterprises, community groups and literary associations with a unique idea for the development of literary tourism in their area.

The workshops will cover the following topics:

  • Building successful literary tourism experiences for visitors
  • Designing and developing your literary tourism product or service
  • Knowing and growing your market.

The workshops will be held in Armagh City, Palace Demesne on January 28th, at Tullylagan Country House Hotel, Cookstown Co. Tyrone on January 30th, and at Fermanagh House, Broadmeadow, in Enniskillen, Co. Fermanagh, on February 5th. Each workshop is identical in content, giving you a choice of dates and venues.

Attendance at the workshops is free of charge, although registration is essential at:





Following on from the workshops, businesses will be invited to participate in a Literary Business Support Programme. The programme will be open to SMEs, social enterprises, community groups and literary associations with a unique idea for the development of literary tourism. This bespoke programme will involve a series of monthly engagement workshops, learning journeys, business advice clinics and individual mentoring supports. The programme will engage with and support a minimum of 5 businesses in each region and will include up to €10,000 in business supports.

In tandem with the Literary Business Support Programme, a new Literary Tourism Model known as ‘Wildethings’ will be developed by Northern Ireland Spot-Lit partner Arts over Borders. Wildethings is based around Oscar Wilde and is also open to regional responses from businesses.


If you are a business or cultural group located in Northern Ireland or counties Cavan and Monaghan and would like to develop a literary tourism product or service, the Spot-Lit programme could be for you.


Find out more by attending one of our information workshops in January by registering for your free place now.


For more information about the workshops and the programme call Andy Hallewell on Tel (048 from RoI) 66340710 Mobile +447841781161 or email: or visit




28 Jan 2020

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